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AI adoption: PropTech & Real Estate

AI adoption in PropTech & Real Estate

Property businesses handle large volumes of enquiries and documents. AI helps qualify leads faster and takes the reading out of leases and contracts.

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Use cases

Where AI pays off first

  • 01

    Lead qualification

    Instant replies to enquiries that capture needs and book site visits.

  • 02

    Document review

    Extracting terms, dates and obligations from leases and sale agreements.

  • 03

    Listings and valuation

    Listing content at scale and price guidance from comparable data.

The path

The path for PropTech & Real Estate

Four stages, each ending with a decision. The first line of every stage is specific to your industry.

Step 1: Assess

Find where AI is worth it

  • Measure response time to enquiries and hours spent on document checks to size the opportunity
  • List the work that is repetitive, slow or stuck in documents
  • Score each use case by value, feasibility and risk

Use case scoring

12 assessed
Use caseValueFeasibleRiskLead qualificationDocument reviewListings and valuation

Owner: Sales head, one project

Measure: site visits booked

Step 2: Pilot

Prove one use case

  • Run an enquiry assistant on one project or portfolio and track visits booked
  • Build one narrow use case with real users and real data
  • Write evaluation tests before the first prompt

Pilot: lead qualification

Week 4

One project, 6 weeks

Enquiries to site visits

Baseline9%
Pilot17%

Decision: continue

Reviewed with the owner

Step 3: Integrate

Put it where work happens

  • Connect to the CRM and inventory so answers reflect live availability and pricing
  • Connect to the systems people already use, not a separate tool
  • Add access control, logging and data protection

Connected systems

  • CRMLeads
  • WhatsAppEnquiries
  • CalendarVisit slots
Access controlLoggingData protectionUsage policy
Step 4: Scale

Make it routine

  • Extend to tenant support, maintenance triage and portfolio analytics
  • Reuse the same platform, patterns and guardrails for the next use case
  • Move from assistants to agents where the evidence supports it

AI use cases

This quarter
  • Lead qualificationLive
  • Document reviewLive
  • Listings and valuationPilot

2x site visits

From the same enquiries

PropTech & Real Estate

Digital property workflows from discovery to operations.

We build property platforms, tenant experiences and real estate operations software. Search, digital tours, document workflows and maintenance tools make complex transactions and ongoing management easier to navigate.

What we buildWhat we build

Find your first AI use case

Tell us about your business and where the time goes. We will come back with the use cases we would assess first and how we would test them.

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Your project plan

Ready five days after the first call

Share plan

Approach

Fixed scope
  • Start with sign-up and onboarding, the riskiest flow
  • Ship to a pilot group every week from week three
  • Add the invoice reading agent once data is flowing
First release
Week 4
Demos
Weekly
Code
Yours

Team

5 people
  • PLProduct lead
  • SESenior engineer
  • SESenior engineer
  • PDProduct designer
  • AIAI engineer

Timeline

10 weeks
Discovery
Design
Build
Launch