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AI adoption: Media & Creators

AI adoption in Media & Creators

Media teams use AI to produce and repurpose more with the same people, and to help audiences find what they want. Editorial judgement stays human.

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Use cases

Where AI pays off first

  • 01

    Production workflows

    Transcripts, subtitles, clips, summaries and translations generated from source material.

  • 02

    Discovery

    Recommendations and search that keep audiences watching and reading.

  • 03

    Archive search

    Finding the right footage, quote or article across years of content.

The path

The path for Media & Creators

Four stages, each ending with a decision. The first line of every stage is specific to your industry.

Step 1: Assess

Find where AI is worth it

  • Map the production steps that are manual and repetitive, and clarify rights over your content
  • List the work that is repetitive, slow or stuck in documents
  • Score each use case by value, feasibility and risk

Use case scoring

12 assessed
Use caseValueFeasibleRiskProduction workflowsDiscoveryArchive search

Owner: Head of production

Measure: turnaround per episode

Step 2: Pilot

Prove one use case

  • Automate subtitles and clips for one show or section and measure turnaround
  • Build one narrow use case with real users and real data
  • Write evaluation tests before the first prompt

Pilot: production workflows

Week 4

One show, 10 episodes

Subtitles and clips per episode

Baseline5 hrs
Pilot40 min

Decision: continue

Reviewed with the owner

Step 3: Integrate

Put it where work happens

  • Add it to the content system with editorial review before anything is published
  • Connect to the systems people already use, not a separate tool
  • Add access control, logging and data protection

Connected systems

  • Media libraryVideo and audio
  • CMSArticles and clips
  • Social toolsScheduled posts
Access controlLoggingData protectionUsage policy
Step 4: Scale

Make it routine

  • Roll out localisation and personalised discovery across the catalogue
  • Reuse the same platform, patterns and guardrails for the next use case
  • Move from assistants to agents where the evidence supports it

AI use cases

This quarter
  • Production workflowsLive
  • DiscoveryLive
  • Archive searchPilot

6x more clips

With the same team

Media & Creators

Audiences that stay and come back.

Media companies and creators compete for attention every minute. We build streaming, publishing and community products that load fast, recommend well and earn revenue.

What we buildWhat we build

Find your first AI use case

Tell us about your business and where the time goes. We will come back with the use cases we would assess first and how we would test them.

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Your project plan

Ready five days after the first call

Share plan

Approach

Fixed scope
  • Start with sign-up and onboarding, the riskiest flow
  • Ship to a pilot group every week from week three
  • Add the invoice reading agent once data is flowing
First release
Week 4
Demos
Weekly
Code
Yours

Team

5 people
  • PLProduct lead
  • SESenior engineer
  • SESenior engineer
  • PDProduct designer
  • AIAI engineer

Timeline

10 weeks
Discovery
Design
Build
Launch